This category recognises the most creative advertising agencies. Judges will be looking to award and agency that consistently creates work to the highest level and an emphasis will be placed on the creative output criteria section. Samples of creative work will be required as support material. Embedded video in your PDF is accepted or uploaded in the online portal as supplemental documents.

This category will look to award agencies by discipline taking into account: will look to award agencies by discipline taking into account:

Achievements against objectives, Scope of operation, Business growth, Client profile & disciplines, New business wins, client retention and relationships, Awards and recognition within the eligibility period, Staff retention and development initiatives,  Creative output where applicable, How the agency has played a positive role in the advancement and reputation of the industry during the review period, including examples of work, promotions and initiatives that lead the industry – including DE&I and sustainability initiatives, How the agency provides an exceptional place to work for staff and has built a strong positive culture.

N/A

Open to independent agencies and agencies that are majority owned (51%) by independent shareholders or its management. All disciplines are welcome. Agencies not eligible are those who are either majority or fully backed by a multi- national holding company as well as sharing resources or using the holding agency brand name. For the avoidance of doubt, Agencies that are not part of a Network, but which are owned more than 20% by a Holding Company are not considered to be an Independent Agency. The number of offices an Agency has and the number of countries in which an Agency is located is irrelevant as to whether an Agency is an Independent Agency.

N/A

N/A

N/A

N/A

N/A

N/A

N/A

N/A

This award recognises the best agency specialising in providing experiential marketing solutions.

Open to independent creative agencies and agencies that are not majority owned by a holding company or network (less than 49%). Agencies not eligible are those who are either majority, fully backed by or sharing resources with a holding company, or using a holding agency brand name. The scoring for business results has a higher weighting in the independent categories.

Open to independent media agencies and agencies that are not majority owned by a holding company or network (less than 49%). Agencies not eligible are those who are either majority, fully backed by or sharing resources with a holding company, or using a holding agency brand name. The scoring for business results has a higher weighting in the independent categories.

Open to independent PR agencies and agencies that are not majority owned by a holding company or network (less than 49%). Agencies not eligible are those who are either majority, fully backed by or sharing resources with a holding company, or using a holding agency brand name. The scoring for business results has a higher weighting in the independent categories.

Looking to award agencies by geographical location.

Looking to award agencies by geographical location.

Looking to award agencies by geographical location.

Looking to award agencies by geographical location.

Looking to award agencies by geographical location.

Looking to award agencies by geographical location.

Looking to award agencies by geographical location.

Looking to award agencies by geographical location.

This award recognises professionals responsible for client account management who have displayed the most innovation, skills and enthusiasm in bringing the benefits of advertising to their clients’ businesses, resulting in the development of solid business relationships. Judges will consider contribution to the agency and clients, client relationship management, client retention as well as new business wins and positive organic growth for clients.

This award recognises agency producers who have displayed the most innovation, skills and enthusiasm when executing agencies’ campaign ideas. Judges will consider the agency producer/ producers’ contribution to the agency and their clients, how they made difficult executions happen, contributed to the most creative campaigns and facilitated long-lasting relationships with clients in the process.

The award recognises creative directors and chief creative officers who have overseen the best work for an individual office (or multiple offices in the same region) during the review period and have not only set the standard for creative excellence but have also raised the bar for innovation and disruptive big ideas. Judges will consider recognition received at the major recognised award shows and – if they are in a senior leadership role – the individual’s contribution to staff development initiatives, particularly their involvement in nurturing young talent, and how their work has contributed to the role or image of advertising in the region. Samples of the nominee’s work will be required as support materials.

This award recognises the team behind the best work across the region during the review period. The winning team will have not only set the standard for creative excellence but have also raised the bar for innovation and disruptive big ideas. Ideally, the team will have created campaigns for more than one brand.

Open to the communications or marketing team within the agency, this award recognises success in addressing issues related to corporate communications, reputation, brand-building, corporate campaign execution and media relations. These will be two separate awards to recognise a professional and a team.

This award recognises the heads of agencies nationally or regionally who have individually done the most to advance their agency/network in the industry. Judges will consider the individual’s achievements during the eligibility period, including achievement against objectives, size of local operation, client profile and disciplines, new business wins, client retention, personal involvement in staff development initiatives, innovation with results, agency/network development and contribution to the role or image of the marketing communications industry in his or her market.

This award is for the media buyer/trader or investor who has made the biggest impact on their clients’ advertising through the application of creativity and strategic thought to the media buying process. These will be two separate awards to recognise a professional and a team.

This award is for the new business development person/team who has proven to have built and developed a new account or accounts, or expanded the services of an established client relationship or relationships. These will be two separate awards to recognise a professional and a team.

This award recognises the talent management professional or team that has most effectively aligned the network’s people strategies with business outcomes during the review period. These will be two separate awards to recognise a professional and a team.

This award recognises the influencer management team within an agency that has driven the most revenue and growth from existing or new business, and that has regularly hit and surpassed client-supplied KPIs, delivering good ROI for its clients.

This category is open to to any woman working in an individual or team role within an agency. Entrants should be able to demonstrate outstanding performance within their given role.

This award recognises the individual who has made the biggest impact on clients’ business through the development of breakthrough consumer strategies, brand and communication strategies, as well as innovation and commercial strategy development.

This award is for the strategic planning professionals who have made the biggest impact on their clients’ advertising through the effective use of media planning, advertising planning, creative strategy planning, content planning, brand strategy planning or customer experience planning during the review period. These will be two separate awards to recognise a professional and a team. Judges will consider the individual’s or team’s contribution to agency and client, as well as strategic skills, examples of approaches to problem solving and ability to intelligently recommend and explore new and diverse platform options. Entrants should also demonstrate the results of their work where possible

This category is open to copywriters working in full or in part in Arabic. It recognises the best Arabic copywriting across the region during the review period. The winning entrant will have not only set the standard for creative excellence, but also raised the bar for innovation and disruptive big ideas. Ideally they will have worked for more than one brand.

This award sets out to recognise an agency/agency network that goes above and beyond the norm to foster the most productive and rewarding working environment possible.